Our founder, Darrin Freitas, a proud father and lifelong multi-sport athlete, has dedicated his life to unlocking the secrets of how nutrition can propel us to new heights of physical and mental excellence.

From a young age, Darrin immersed himself in the study of nutrition, devouring books and magazines with an insatiable thirst for knowledge. His passion for athletics and a relentless pursuit of the competitive edge drove him to explore the intricate relationship between what we consume and how our bodies respond.